7 Email Subject Lines to Hook Your Real Estate Prospects

25 Feb

7 Email Subject Lines to Hook Your Real Estate Prospects

As a real estate agent, it’s important to get potential clients to learn about new properties for sale. You’ve spent a lot of time developing your e-mail list, and you want to use it wisely. One of the best ways to get your clients to learn about new properties is to get them to open your e-mails. Try these email subject lines to get people to open your e-mails and hopefully inquire about new listings!

I need your opinion

Asking for an opinion makes the reader think you need their help. They are more likely to open your e-mail in this case than if they assume you’re trying to sell them property.

“Insert Name” referred me to you

When a potential client sees that they were referred to you by a friend or colleague, they will be more likely to open the e-mail and see what you have to say.

Let’s meet up for *insert activity*

Sometimes, you need to socialize to make the sale. Consider inviting potential clients to an outing of some sort. Of course, while you’re having coffee or enjoying dinner, you can always talk to them about their potential housing needs.

Why you should buy/sell now in *target market*

Developing a sense of urgency in your clients is important. When they see this subject, they might be intrigued by what you have to say. If using this subject line, be sure to use plenty of facts to back up your claims.

How to sell your home above the asking price

Everyone wants to make money. This subject line promotes the idea that the reader will be able to make money on the sale of their home, which will intrigue anyone. Once again, when you use this subject line, have a plan in mind. Hopefully, you can set up a meeting to examine the house and go over the details in person. The next thing you know, you have a new house on the market (and a new family looking to buy).

Here’s your private invite

Everyone wants to be in on a secret. Throw a party that allows you to showcase a home and meet potential clients. Making it seem exclusive ensures that more people will come. Plus, everyone loves a party! Even if there is a sale pitch attached to it.

Let me help

Selling and buying homes is an extremely stressful process. It can make anyone a little crazy. Let them know that you are here to make their lives easier. Explain how you can take on some of the responsibilities for them. You offer a service, and when someone needs this service, they will be interested in your help.

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